How can Digital Transformation Increase Marketing Effectiveness. Disruption in Media, Advertising by Niyati Srivastava June 21, 2021 digitalmarketing digitalmarketingstrategy digitalmarketingtrends digitaltransformation digitaltransformationstrategy marketingeffectiveness marketingoptimization marketingtransformation +
Luxury Marketing Strategy for Gurkha -World's Most Expensive Cigars, Super Brand for the Ultra Rich March 21, 2021 brandlaunch cigarbrand cigarbranding cigarindia gurkhacellarreserve gurkhacigars gurkhanation luxurybrands luxurymarket luxurymarketing superbrand superpremium surrogatemarketing +
New Moms & Teen Strategic Marketing for Johnsons Baby, Clean & Clear Face-wash. Experience Sharing on Re-inventing Bisleri Campaign March 21, 2021 bisleriindia cleanandclear cleanandclearindia genericbrands indianmommies johnsonbaby johnsonjohnson marketingtomoms rediffusion teenagerbrand teenageskincare teenbrands +
Surrogate Liquor Advertising for Whiskey & Beer in India for Diageo Brands ? How RIN connected with Aspirational Indian House-Wife ? Divya Khanna on Jagged with Jasravee March 13, 2021 antiquity diageo fmcgbrands fmcgindia fmcgmarketing indianmarketing liquoradvertising liquorcompany liquormarket liquormarketing neuromarketing neuroscience signature surrogatemarketing +
Pharma Brand Strategy & Campaigns, Switch from Rx to OTC Brands & Humanizing Communications to Doctors by Atin Roy March 10, 2021 healthbranding healthbrands OTC pharmabrand pharmabrandbuilding pharmabrandmanagement pharmabrandplan pharmabrandpositioning pharmabrandstrategy pharmamarketing pharmamarketingstrategy +
Infosys ABM Account Based Marketing Approach ? How Infosys Reimagined Tennis Sponsorships February 19, 2021 accountbasedmarketing accountbasedsales b2bbranding b2bevents b2bmarketing b2bmarketingstrategy b2bmarketingtips b2bstrategy infosys sponsorshipmarketing sponsorships unmarketing +
Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ? February 17, 2021 brandambassador brandingideas brandlaunch brandlaunches casestudies casestudy digitaldisruption disrupting disruptingthinking disruption disruptionnow disruptions newbrands welspun +
When Men Want - Rishabha Nayyar is Jagged with Jasravee on topics like Un-Stereotyping Men February 12, 2021 changingman consumerbehaviour consumerculture consumerpsychology consumertrends Indian advertising indianadvertising newageman purpose sharetheload thecompleteman Whatmenwant +
‘Sustainable Competitive Web’ - The Case for Building a Web of Advantages -Part 1 by Sarvajeet D Chandra December 26, 2020 advantage business strategy competitive strategy competitiveadvantage fevicol moat outflank pidilite salesforce strategic planning strategicadvantage strategiccompetitiveadvantage strategy +
The Age of Influencers- How Influencer Marketing Will Change Brand Building Forever - Jasravee K Chandra October 23, 2020 advertisingstrategy brandconsulting brandinfluencer brandingstrategy brandstrategymatters communicationstrategy contentmarketing influencermarketing marketingstrategies influencer socialmedia +
Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms August 27, 2020 brand differentiation Brand Equity brand image brand story brand strategy brandequity branding brandstrategy Dettol dettol soap marketing positioning Savlon strategic communication +
What is a Brand Without a Sense of Purpose ? - Developing Purposeful Bra... August 20, 2020 Brand Positioning brand purpose brand story branding brandstory brandstrategy brandstrategyframework strategic communication +
How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra July 21, 2020 brain hacking brand differentiation Brand Equity brand image brand premium brand purpose brand story brand strategy brandstrategy Coke evolutionary psychology Nike placebo placebo effect +