20+ years as a Strategist, Entrepreneur and Functional Expert
Best For : Profitability Improvement,Strategic Planning and Execution, Scaling Up and Turning Around
Methodologies : Business Process Re-engineering,Change/Transformation Management,Total Quality Management ,Performance Management using Balanced Scorecard
Functional Skills :Marketing and Brand Branding,Sales and Distribution,Operations and Customer Service
As an entrepreneur, his most recent initiative was as Co-Founder Director of Brand Recall Capital. Recall Capital is an initiative to build a unique Indian media-fund to facilitate equity-for-media deals for startups. His other significant entrepreneurial stint was as the Co-Founder and Director -Marketplace for Craftsvilla.com. Craftsvilla went on to raise upwards of USD 50 million from venture capital and has pivoted to a hybrid online-offline ethnic venture. In Craftsvilla he was leading the setting up & development of the marketplace business. He also led the setting up of operations-dispatch, customer service
He has worked for ICICI Bank, Renoir Consulting UK , eBay India, Ogilvy Advertising.
He has been part of engagements/assignments on
Sales, Marketing and Distribution : ITC ITD, Tata Steel, Tata Power, Saurashtra Cement, VNC Electrodes, VNC Steel Distributors, Mandala Asset Solutions (Australia), Lavendor Group (UK), Eveready Batteries, ITC IBD, Shringar Cinemas, TravelPort Holidays, Pidlilite Industries (Fevicol), Kodak, Star TV, World Gold Counciletc.
Operations and Service : ICICI Bank, Texmaco (Indonesia),Lion Group (Malaysia), Gujarat Glass, Indo Rama (Indonesia), Laxmi Machine Works,White Hat Junior,MSM,Tata International etc.
Capability Development : GTL Limited, JWT Marriott, Vizualize Technologies, BST Sayona,Systime (CMS Group) etc.
20+ years as Integrated Brand Management Leader, Communications Strategist ,Consumer Insights & Market Research Specialist, Innovation Advisor
Jasravee is at her best in brand building; at insightful understanding of consumers to generate integrated marketing solutions. She has a range of experience delivering strategic brand planning, integrated marketing communication solutions & market research services in categories of food & beverages, personal care, media, finance, real estate etc.
The brands she has worked with are
Personal Care (Hamam, Lifebuoy, Dove, Lakme Salons, Lacto Calamine, Nycil)