Founder Directors- Master Sun

Master Sun is the consulting brand of Adiva L. P. Ltd.. Master Sun is a hands-on, execution-focused  strategy consulting firm.We help businesses in development of strategy, scaling up and starting up 

Sarvajeet Chandra: Founder Director

20+ years as a Strategist, Entrepreneur and  Functional Expert

Best For : Profitability Improvement,Strategic Planning and Execution, Scaling Up and Turning Around

Methodologies : Business Process Re-engineering,Change/Transformation Management,Total Quality Management ,Performance Management using Balanced Scorecard

Functional Skills :Marketing and Brand Branding,Sales and Distribution,Operations and Customer Service

As an entrepreneur, his most recent initiative was as Co-Founder Director of  Brand Recall Capital. Recall Capital is an initiative to build a unique Indian media-fund to facilitate equity-for-media deals for startups. His other significant entrepreneurial stint was as the Co-Founder and Director -Marketplace for Craftsvilla went on to raise upwards of USD 50 million from venture capital and has pivoted to a hybrid online-offline ethnic venture. In Craftsvilla he was leading the setting up & development of  the marketplace business. He also led the setting up of operations-dispatch, customer service

He has worked for  ICICI Bank, Renoir Consulting UK , eBay India, Ogilvy Advertising. 

He has been part of  engagements/assignments on

Sales, Marketing and Distribution : ITC ITD, Tata Steel, Tata Power, Saurashtra Cement, VNC Electrodes, VNC Steel Distributors, Mandala Asset Solutions (Australia), Lavendor Group (UK), Eveready Batteries, ITC IBD, Shringar Cinemas, TravelPort Holidays, Pidlilite Industries (Fevicol), Kodak, Star TV, World Gold Counciletc.

Operations and Service : ICICI Bank, Texmaco (Indonesia), Lion Group (Malaysia), Gujarat Glass, Indo Rama (Indonesia), Laxmi Machine Works,White Hat Junior,MSM,Tata International etc.

Capability Development : GTL Limited,  JWT Marriott, Vizualize Technologies, BST Sayona,Systime (CMS Group) etc.

Jasravee Kaur Chandra - Founder Director

20+ years as Integrated Brand Management Leader, Communications Strategist ,Consumer Insights & Market Research Specialist, Innovation Advisor

Jasravee is at her best in brand building; at insightful understanding of consumers to generate integrated marketing solutions. She has a  range of experience delivering strategic brand planning, integrated marketing communication solutions & market research services in categories of food & beverages, personal care, media, finance, real estate etc. 

The brands she has worked with are  

Personal Care (Hamam, Lifebuoy, Dove, Lakme Salons, Lacto Calamine, Nycil)

Home Care (Exo, Maxo, Ujala, Pril)

Food & Beverages (Tang, SOFIT, Coke, Knorr Annapurna, Nutrela, Jolly Ranchers, Ice Breakers), Health Care (Sugar Free, Zandu, Saridon, Benadryl, Listerine)

Others (Pantaloons, FedEx, Best Brands, Geko, Godry)

She has worked for  JWT, Lowe Lintas, Rediffusion Y & R, AC Nielsen-ORG MARG, Leo Burnett,  Rsearch International


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