Posts

Matthew Willcox on How Context is Everything, Why Context in Important for Media Placement & Selection & How It Affects Consumer Choice

Andrew Deutsch Speaks on Predictive Artificial Intelligence & Data Analytics in Sales & B2B Marketing - Death of Catalogue

Airtel Branding Strategy for Markets in Africa. Consumer Insights about Indian Middle Class By Soumya Chattopadhyay

Unleashing Creativity with 'Three Pillars' Framework. Power of Story Telling & Humour in Marketing by Vinay Kanchan

Power of Social Proof as Exhibited in Customer Reviews & Product Ratings - Behavioural Economics Applied to Marketing

Behavioural Priming, a Cognitive Bias that Influences Behavior. Application of Behavioral Science in Marketing, Advertising and Research

Marketing to Younger Generation, Teenagers is like B2B Marketing with Influencers as Expert Advisors - Professor Michael Solomon discusses the 'Me vs We' dichotomy

Karthik Kumar Interview : Standup, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut

Abhishek Shetty on Hyper Personalization to Induce Purchase, Omni-channel Marketing & Hyperlocal Strategy for Celio

The End of Marketing Mafia - How D2C Brands Disrupted The Hegemony of Global MNC Brands & Forced Them to Be Relevant & Localise

Polarize to Position ! What Brands Can Learn From Hamilton- An American Musical

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy