Posts

Karthik Kumar Interview : Standup, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut

Abhishek Shetty on Hyper Personalization to Induce Purchase, Omni-channel Marketing & Hyperlocal Strategy for Celio

The End of Marketing Mafia - How D2C Brands Disrupted The Hegemony of Global MNC Brands & Forced Them to Be Relevant & Localise

Polarize to Position ! What Brands Can Learn From Hamilton- An American Musical

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy

How can Digital Transformation Increase Marketing Effectiveness. Disruption in Media, Advertising by Niyati Srivastava

Luxury Marketing Strategy for Gurkha -World's Most Expensive Cigars, Super Brand for the Ultra Rich

New Moms & Teen Strategic Marketing for Johnsons Baby, Clean & Clear Face-wash. Experience Sharing on Re-inventing Bisleri Campaign

Surrogate Liquor Advertising for Whiskey & Beer in India for Diageo Brands ? How RIN connected with Aspirational Indian House-Wife ? Divya Khanna on Jagged with Jasravee

Pharma Brand Strategy & Campaigns, Switch from Rx to OTC Brands & Humanizing Communications to Doctors by Atin Roy

Infosys ABM Account Based Marketing Approach ? How Infosys Reimagined Tennis Sponsorships

Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ?