Behavioural Priming, a Cognitive Bias that Influences Behavior. Application of Behavioral Science in Marketing, Advertising and Research


 

In this video Dr Kurt Nelson explains the concept of behavioral priming in a simple manner. In a nutshell, behavioral priming refers to the notion that exposing people to an external stimulus activates a mental construct or neural pathways associated with this stimulus which may in turn affect overt behavior without the actor necessarily being aware of this influence .

Dr Kurt is an innovative leader, engaged in helping companies use behavioral science insights to help companies and people improve.




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