- Test 1: Will your strategy beat the market?
- Test 2: Does your strategy tap a true source of advantage?
- Test 3: Is your strategy granular about where to compete?
- Test 4: Does your strategy put you ahead of trends?
- Test 5: Does your strategy rest on privileged insights?
- Test 6: Does your strategy embrace uncertainty?
- Test 7: Does your strategy balance commitment and flexibility?
- Test 8: Is your strategy contaminated by bias?
- Test 9: Is there conviction to act on your strategy?
- Test 10: Have you translated your strategy into an action plan?
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