Polarize to Position ! What Brands Can Learn From Hamilton- An American Musical

"Brands cannot please all, they need to polarize, stand for something" says Guy Bauer, a B2B Video Marketing thought leader as he speaks to Jasravee Kaur Chandra. Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch. This is an extract from Guy Bauer's conversation with Jasravee at Jagged with Jasravee, a Master Sun Consulting initiative. View the full conversation with Guy on Video Marketing, B2B Videos at https://www.youtube.com/watch?v=fb3nHpZuT40