Skip to main content

ADIVA L. Pvt. Ltd. ( fka Master Sun Consulting)

Search This Blog

Usage of Lean Across Industries

November 12, 2009

Get link
Facebook
X
Pinterest
Email
Other Apps

How lean is being applied to service industries.Download the Document The Wharton Document

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Popular Posts

Strategy & Culture

Sun Tzu’s The Art of War, talks about victory without fighting . Such a doctrine would not work in India of Kautilya’s Arthashastra, where a whole caste , the Kshatriyas existed for the purpose of fighting. For this class it was a disgrace to die anywhere else , except on a battlefield. Sun Tzu’s doctrine of victory without fighting would have rendered a caste, virtually jobless. Infact, a world without war was inconceivable in the Hindu world order. The Kshatriyas had such a stranglehold on war mongering that it was literally inconceivable for other castes to think of participating in wars. One of the reasons that Brahmins , the priest caste, were kept out of wars was that the enemy can put Brahmin troops out of action simply by prostrating before them and prostrating persons, by law, could not be killed. So a strategy has to account for cultural ethos & organizational structure for it to be execution-able. Such was the stranglehold of Hindu social order that India’s biggest ...

Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ?

The key question on Disruption of Flooring by Welspun Flooring that Meraj answers is Could you explain the innovation that has the potential to change how we look at a floor? What were the existing beliefs and how did the various marketing efforts intend to change them? How did you use influencer marketing - Masaba ? Why? What was the intention? Elaborate on Spatium in context of office design; relevance in Covid times? Typically when you look at home decor category it is largely unorganised. There are a few brands like Asian Paints, Kajaria Ceramics etc. These brands have educated the consumer and you have a shortening cycle of purchase where the customer wants to change the decor more frequently. But does this apply to flooring ? The answer is emphatic No. Flooring is available in limited colors, grey and white. Also, it is considered a very lengthy process to get it changed. You have to move out of the house. There is dust and mess in the house. The inno...

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy

If the whole world was blind, how will your brand be recognized ? How do you make brand like Master Card , HDFC Bank sing ? How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ? Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO® . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about case studies of Mastercard, Zomato, HDFC Bank and how he helped developed a Sonic Brand Identity for these brands. Rajeev defines Sonic Branding as capturing the sonic essence of a brand in musical terms. This musical essence or music logo (or MOGO) evokes the brand's core values, emotions and persona. Sonic branding is about making sure that your organization is ‘heard’, as well...

Powered by Blogger