Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms August 27, 2020 brand differentiation Brand Equity brand image brand story brand strategy brandequity branding brandstrategy Dettol dettol soap marketing positioning Savlon strategic communication +
How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra July 21, 2020 brain hacking brand differentiation Brand Equity brand image brand premium brand purpose brand story brand strategy brandstrategy Coke evolutionary psychology Nike placebo placebo effect +
Can you #REEL It ? You have about 15 seconds ! by Jasravee K Chandra July 21, 2020 15 seconds brand brand differentiation Brand Equity brand launch branding brandlaunch content marketing Instagram Reels mobile content mobile marketing Roposo Tik Tok video marketing +
Destined to Fail- Study of Brand Launch Failure in Healthcare OTC Category May 21, 2010 Brand Equity Brand Failures brand launch Brand Positioning Consumer behaviour Consumer Understanding Crocin Dettol digital marketing healthcare OTC pharmaceutical Savlon +