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Luxury Marketing Strategy for Gurkha -World's Most Expensive Cigars, Super Brand for the Ultra Rich

Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ?

Can you #REEL It ? You have about 15 seconds ! by Jasravee K Chandra

Why is everyone criticising brand Fair & Lovely ? Its just marketing, right ?- by Jasravee K Chandra

Hero Archetype : Brand Strategy & Brand Positioning Using Archetypes

Caregiver Archetype: Using Archetypes for Brand Positioning & Brand Strategy Development