Posts

Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

What is a Brand Without a Sense of Purpose ? - Developing Purposeful Bra...

How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra

Why is everyone criticising brand Fair & Lovely ? Its just marketing, right ?- by Jasravee K Chandra

Hero Archetype : Brand Strategy & Brand Positioning Using Archetypes

Caregiver Archetype: Using Archetypes for Brand Positioning & Brand Strategy Development