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Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra

Can you #REEL It ? You have about 15 seconds ! by Jasravee K Chandra

Hacking Your Brain- Placebos as Great Problem Solvers and Force Magnifiers - By Sarvajeet D Chandra