‘Sustainable Competitive Web’ - The Case for Building a Web of Advantages -Part 1 by Sarvajeet D Chandra December 26, 2020 advantage business strategy competitive strategy competitiveadvantage fevicol moat outflank pidilite salesforce strategic planning strategicadvantage strategiccompetitiveadvantage strategy +
The Age of Influencers- How Influencer Marketing Will Change Brand Building Forever - Jasravee K Chandra October 23, 2020 advertisingstrategy brandconsulting brandinfluencer brandingstrategy brandstrategymatters communicationstrategy contentmarketing influencermarketing marketingstrategies influencer socialmedia +
Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms August 27, 2020 brand differentiation Brand Equity brand image brand story brand strategy brandequity branding brandstrategy Dettol dettol soap marketing positioning Savlon strategic communication +
What is a Brand Without a Sense of Purpose ? - Developing Purposeful Bra... August 20, 2020 Brand Positioning brand purpose brand story branding brandstory brandstrategy brandstrategyframework strategic communication +
How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra July 21, 2020 brain hacking brand differentiation Brand Equity brand image brand premium brand purpose brand story brand strategy brandstrategy Coke evolutionary psychology Nike placebo placebo effect +
Can you #REEL It ? You have about 15 seconds ! by Jasravee K Chandra July 21, 2020 15 seconds brand brand differentiation Brand Equity brand launch branding brandlaunch content marketing Instagram Reels mobile content mobile marketing Roposo Tik Tok video marketing +
Why is everyone criticising brand Fair & Lovely ? Its just marketing, right ?- by Jasravee K Chandra June 29, 2020 brand Brand Positioning brandawareness brandequity branding brandlaunch brandmanagement brandstory brandstrategist brandstrategy fairandlovely FAL Garnier HUL positioning strategic planning +
Hacking Your Brain- Placebos as Great Problem Solvers and Force Magnifiers - By Sarvajeet D Chandra June 29, 2020 brain hacking brand differentiation evolution evolutionary biology evolutionary psychology hacking the brain innovation placebo placebo effect problem solving product innovation sugar pill +
Hero Archetype : Brand Strategy & Brand Positioning Using Archetypes June 22, 2020 Brand Positioning brandequity brandlaunch brandmanagement brandpersonality brandsalience brandstory brandstrategist brandstrategy brandstrategyframework heroarchetype positioning strategic planning +
Caregiver Archetype: Using Archetypes for Brand Positioning & Brand Strategy Development June 10, 2020 archetype Brand Positioning brandawareness brandequity branding brandlaunch brandmanagement brandpersonality brandsalience brandstrategy caregiver brand equity positioning +