When Men Want - Rishabha Nayyar is Jagged with Jasravee on topics like Un-Stereotyping Men

‘Sustainable Competitive Web’ - The Case for Building a Web of Advantages -Part 1 by Sarvajeet D Chandra

The Age of Influencers- How Influencer Marketing Will Change Brand Building Forever - Jasravee K Chandra

Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

What is a Brand Without a Sense of Purpose ? - Developing Purposeful Bra...

How Brands Hack the Brain and Work as Placebos - Sarvajeet D Chandra

Can you #REEL It ? You have about 15 seconds ! by Jasravee K Chandra

Why is everyone criticising brand Fair & Lovely ? Its just marketing, right ?- by Jasravee K Chandra

Hacking Your Brain- Placebos as Great Problem Solvers and Force Magnifiers - By Sarvajeet D Chandra

Hero Archetype : Brand Strategy & Brand Positioning Using Archetypes

Caregiver Archetype: Using Archetypes for Brand Positioning & Brand Strategy Development

Measure.Manage.Repeat #TestTestTest