Skip to main content

ADIVA L. Pvt. Ltd. ( fka Master Sun Consulting)

Search This Blog

Pages

Home
Founder Directors- Master Sun

Posts

Behavioral Science for Marketing- Matthew Willcox- Behavioral LENS Framework- Loss Aversion, Ease, Now or Near, Self & Social Proof

December 23, 2021

Get link
Facebook
X
Pinterest
Email
Other Apps

Chris Hood of Google on API as Application People Interface. The Need to Build API as an Asset

December 21, 2021

api apieconomy apifirstapproach apifirstcompanies apifirstdesign apifirstinnovation apifirstprinciples apimarketplace apimarketplaceexamples apimonetization applicationprogramminginterface chrishood

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Matthew Willcox on Business of Choice . Choice Architecture, How Brands Can Influence Choice

November 11, 2021

behavioraleconomics behavioralpsychology behavioralscience behaviouralpsychology behaviouralscience choicearchitecture choicearchitecturetechniques neuromarketing neuromarketingexamples

+

Get link
Facebook
X
Pinterest
Email
Other Apps

John's Crazy Socks Story- Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder

November 11, 2021

brandinginspiration brandpurpose brandvision businesspurpose johncronin johnscrazysocks meaningfulbrands purposedriven purposedrivenbrand purposedrivenbusiness

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Double Website Revenue Using Rule of 26 - Website Marketing Strategies for Small & Medium Business

November 11, 2021

digitalmarketing websitemarketing websitemarketingstrategies websitemarketingtips websitemarketingtutorial websiteoptimization websiterevenue websitetraffic

+

Get link
Facebook
X
Pinterest
Email
Other Apps

David Aaker on Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

September 11, 2021

business growth businessgrowthstrategy davidaaker davidaakerbook disruption dollarshaveclub gamechangingsubcategories marketingstrategies marketingstrategy subcategories subcategory

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Matthew Willcox on How Context is Everything, Why Context in Important for Media Placement & Selection & How It Affects Consumer Choice

September 06, 2021

adplacement behavioralscience contentmarketing contextiseverything contextualadvertising Griskevicius mediacontext mediaplacement mediaplacementstrategy mediaplanning whycontextmatters

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Andrew Deutsch Speaks on Predictive Artificial Intelligence & Data Analytics in Sales & B2B Marketing - Death of Catalogue

August 18, 2021

aiinmarketing aiinsales artificialintelligenceinsales dataanalytics predictiveai predictiveaimodels predictivemarketing predictivemodeling predictivemodelling predictivesalesai

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Airtel Branding Strategy for Markets in Africa. Consumer Insights about Indian Middle Class By Soumya Chattopadhyay

August 16, 2021

Get link
Facebook
X
Pinterest
Email
Other Apps

Unleashing Creativity with 'Three Pillars' Framework. Power of Story Telling & Humour in Marketing by Vinay Kanchan

August 16, 2021

Get link
Facebook
X
Pinterest
Email
Other Apps

Power of Social Proof as Exhibited in Customer Reviews & Product Ratings - Behavioural Economics Applied to Marketing

August 16, 2021

customerratingscale powerofsocialproof principleofsocialproof productrating productreview. productreviewexample productreviews socialproofbias socialproofexamples socialprooftheory

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Behavioural Priming, a Cognitive Bias that Influences Behavior. Application of Behavioral Science in Marketing, Advertising and Research

behavioraleconomics behavioralpriming behavioralpsychology behavioralscience behaviouralpriming behaviouralpsychology behaviouralscience cognitivebias neuralpathways neuromarketing priming

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Marketing to Younger Generation, Teenagers is like B2B Marketing with Influencers as Expert Advisors - Professor Michael Solomon discusses the 'Me vs We' dichotomy

marketingtoteenagers teenagebrands teenbrands youngconsumerbehavior youngconsumerbehaviour youngconsumertrends youthbrands youthmarketing youthmarketingcampaigns youthmarketingstrategies

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Karthik Kumar Interview : Standup, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut

Get link
Facebook
X
Pinterest
Email
Other Apps

Abhishek Shetty on Hyper Personalization to Induce Purchase, Omni-channel Marketing & Hyperlocal Strategy for Celio

celio customisation customization customizations fashionmarketing fashionmarketingtips hyperlocal hyperlocalmarketing hyperpersonalisation hyperpersonalization omnichannelmarketing

+

Get link
Facebook
X
Pinterest
Email
Other Apps

The End of Marketing Mafia - How D2C Brands Disrupted The Hegemony of Global MNC Brands & Forced Them to Be Relevant & Localise

brandrelevance d2brands d2cbrandstrategy directtoconsumer directtoconsumerbrands globalbranding globalbrandmanagement globalbrands globalbrandstrategy modernbrands newagebrand

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Polarize to Position ! What Brands Can Learn From Hamilton- An American Musical

branddifferentiation brandingstrategy brandposition brandpositioning brandpositioningexample brandpositioningstatement brandpositioningstrategy brandstrategymatters differentiation

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy

acousticbranding audiobranding brandsound brandsoundsystem hdfcbank mastercard musicallogo sonicbrand sonicbranding sonicbrandingexamples sonicbrandingindia sonicidentity zomato

+

Get link
Facebook
X
Pinterest
Email
Other Apps

How can Digital Transformation Increase Marketing Effectiveness. Disruption in Media, Advertising by Niyati Srivastava

digitalmarketing digitalmarketingstrategy digitalmarketingtrends digitaltransformation digitaltransformationstrategy marketingeffectiveness marketingoptimization marketingtransformation

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Luxury Marketing Strategy for Gurkha -World's Most Expensive Cigars, Super Brand for the Ultra Rich

brandlaunch cigarbrand cigarbranding cigarindia gurkhacellarreserve gurkhacigars gurkhanation luxurybrands luxurymarket luxurymarketing superbrand superpremium surrogatemarketing

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Popular Posts

Strategy & Culture

Sun Tzu’s The Art of War, talks about victory without fighting . Such a doctrine would not work in India of Kautilya’s Arthashastra, where a whole caste , the Kshatriyas existed for the purpose of fighting. For this class it was a disgrace to die anywhere else , except on a battlefield. Sun Tzu’s doctrine of victory without fighting would have rendered a caste, virtually jobless. Infact, a world without war was inconceivable in the Hindu world order. The Kshatriyas had such a stranglehold on war mongering that it was literally inconceivable for other castes to think of participating in wars. One of the reasons that Brahmins , the priest caste, were kept out of wars was that the enemy can put Brahmin troops out of action simply by prostrating before them and prostrating persons, by law, could not be killed. So a strategy has to account for cultural ethos & organizational structure for it to be execution-able. Such was the stranglehold of Hindu social order that India’s biggest ...

Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ?

The key question on Disruption of Flooring by Welspun Flooring that Meraj answers is Could you explain the innovation that has the potential to change how we look at a floor? What were the existing beliefs and how did the various marketing efforts intend to change them? How did you use influencer marketing - Masaba ? Why? What was the intention? Elaborate on Spatium in context of office design; relevance in Covid times? Typically when you look at home decor category it is largely unorganised. There are a few brands like Asian Paints, Kajaria Ceramics etc. These brands have educated the consumer and you have a shortening cycle of purchase where the customer wants to change the decor more frequently. But does this apply to flooring ? The answer is emphatic No. Flooring is available in limited colors, grey and white. Also, it is considered a very lengthy process to get it changed. You have to move out of the house. There is dust and mess in the house. The inno...

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy

If the whole world was blind, how will your brand be recognized ? How do you make brand like Master Card , HDFC Bank sing ? How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ? Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO® . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about case studies of Mastercard, Zomato, HDFC Bank and how he helped developed a Sonic Brand Identity for these brands. Rajeev defines Sonic Branding as capturing the sonic essence of a brand in musical terms. This musical essence or music logo (or MOGO) evokes the brand's core values, emotions and persona. Sonic branding is about making sure that your organization is ‘heard’, as well...

Abhishek Shetty on Hyper Personalization to Induce Purchase, Omni-channel Marketing & Hyperlocal Strategy for Celio

What does hyper-personalization mean ? How it is done and why do marketers consider it an effective strategy? How do we apply hyper-personalization for fashion retail and entertainment ? What were key aspects of the marketing strategy in making Celio ( a French menswear brand) ‘One of the Most Promising Brands at ET Promising Brands Awards? Abhishek Shetty answers the above questions and more as he takes us on a journey of explaining how marketing campaigns should influence human behaviour. Abhishek currently leads the Brand, content marketing and communications piece at Sony LIV. Abhishek believes that the ultimate goal of any marketing campaign is to influence human behavior. He is a huge fan of neuroscience. He believes that right personalized marketing messaging fundamentally takes advantage of individuals’ heuristics, their intuitions, their rules of thumb, their impulses, their myopia, and their laziness... to drive conversion and induce purchase or consideration. Abh...

Surrogate Liquor Advertising for Whiskey & Beer in India for Diageo Brands ? How RIN connected with Aspirational Indian House-Wife ? Divya Khanna on Jagged with Jasravee

Divya shares her experience of working on Liquor Brands in India. She observes that it was very challenging, communicating/ advertising a product when you cannot show it or talk about it. Nor would the liquor brands do any promotions which could seen as an attempt to encourage consumption. For example they would never do any promotions like ‘buy one and one free’. Since liquor marketing cannot show the product, the marketing focuses on the occasion of consumption. It tries to capture the mood consumers will be in when consuming the product or enables creating the mood in which the consumers will consume the product. Brand Signature is for consumers that value achievement. It is for those on the move. Brand Black Dog on the other hand is for moments of contemplation, for internal introspection. Liquor advertising has been about 'out of home' consumption. All moods showcased in advertising have been about out of home consumption. At home consumption has never been encouraged. S...

Jagged with Jasravee (JWJ) - Conversations with Thought Leaders in Marketing, Advertising & Consumer

JWJ on Youtube
JWJ Podcast Page
JWJ Instagram

Powered by Blogger