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Strategy Execution: Its Failure and Suggested Remedy

December 15, 2008

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Simple Messages Drive Great Strategy Execution

December 13, 2008

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Are you a Bottleneck or a Champion ? CEO's role in change management

December 13, 2008

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The Licence to to Kill a Bad Strategy

December 11, 2008

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Strategy Execution Costs as Identified by Value Chain Analysis

December 11, 2008

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Sales Strategy Execution : Upselling is Complete Selling

December 06, 2008

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Strategy Execution for Early Growth Company : How to Recruit & Build Top Managers

December 05, 2008

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Strategy Execution: Case Study of VNC , South India

December 03, 2008

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Strategy Execution Process : Competency Mapping & Development

December 02, 2008

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Office for Strategy Execution

December 01, 2008

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Commissions are for cowards. Real test of digital marketing implementation is 'Pay for Performance'

November 26, 2008

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Why Simplicity Fails to Impress. Why 'The Impressive' Fails

November 26, 2008

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Love them or hate them, but you have to respect the Chinese Execution Skills. Beijing Olympics, caslets of Bird's Nest & Project119

November 17, 2008

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Reliance's Biggest Setback in Execution. The Grand Promise Organized Indian Retail Story, The Grim Reality of Mindless Execution

September 29, 2008

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Make it dumb & simple. Or forget about scaling up a business idea

September 09, 2008

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Popular Posts

Strategy & Culture

Sun Tzu’s The Art of War, talks about victory without fighting . Such a doctrine would not work in India of Kautilya’s Arthashastra, where a whole caste , the Kshatriyas existed for the purpose of fighting. For this class it was a disgrace to die anywhere else , except on a battlefield. Sun Tzu’s doctrine of victory without fighting would have rendered a caste, virtually jobless. Infact, a world without war was inconceivable in the Hindu world order. The Kshatriyas had such a stranglehold on war mongering that it was literally inconceivable for other castes to think of participating in wars. One of the reasons that Brahmins , the priest caste, were kept out of wars was that the enemy can put Brahmin troops out of action simply by prostrating before them and prostrating persons, by law, could not be killed. So a strategy has to account for cultural ethos & organizational structure for it to be execution-able. Such was the stranglehold of Hindu social order that India’s biggest ...

Welspun Flooring Case Study - Category Creation, Product Innovation by Meraj Hasan- How to Disrupt Flooring ?

The key question on Disruption of Flooring by Welspun Flooring that Meraj answers is Could you explain the innovation that has the potential to change how we look at a floor? What were the existing beliefs and how did the various marketing efforts intend to change them? How did you use influencer marketing - Masaba ? Why? What was the intention? Elaborate on Spatium in context of office design; relevance in Covid times? Typically when you look at home decor category it is largely unorganised. There are a few brands like Asian Paints, Kajaria Ceramics etc. These brands have educated the consumer and you have a shortening cycle of purchase where the customer wants to change the decor more frequently. But does this apply to flooring ? The answer is emphatic No. Flooring is available in limited colors, grey and white. Also, it is considered a very lengthy process to get it changed. You have to move out of the house. There is dust and mess in the house. The inno...

Sonic Branding Process & Examples - Mastercard, Zomato, HDFC- Audio Brand Identity is Sound Strategy

If the whole world was blind, how will your brand be recognized ? How do you make brand like Master Card , HDFC Bank sing ? How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ? Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO® . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about case studies of Mastercard, Zomato, HDFC Bank and how he helped developed a Sonic Brand Identity for these brands. Rajeev defines Sonic Branding as capturing the sonic essence of a brand in musical terms. This musical essence or music logo (or MOGO) evokes the brand's core values, emotions and persona. Sonic branding is about making sure that your organization is ‘heard’, as well...

Polarize to Position ! What Brands Can Learn From Hamilton- An American Musical

"Brands cannot please all, they need to polarize, stand for something" says Guy Bauer, a B2B Video Marketing thought leader as he speaks to Jasravee Kaur Chandra. Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch. This is an extract from Guy Bauer's conversation with Jasravee at Jagged with Jasravee, a Master Sun Consulting initiative. View the full conversation with Guy on Video Marketing, B2B Videos at https://www.youtube.com/watch?v=fb3nHpZuT40

Surrogate Liquor Advertising for Whiskey & Beer in India for Diageo Brands ? How RIN connected with Aspirational Indian House-Wife ? Divya Khanna on Jagged with Jasravee

Divya shares her experience of working on Liquor Brands in India. She observes that it was very challenging, communicating/ advertising a product when you cannot show it or talk about it. Nor would the liquor brands do any promotions which could seen as an attempt to encourage consumption. For example they would never do any promotions like ‘buy one and one free’. Since liquor marketing cannot show the product, the marketing focuses on the occasion of consumption. It tries to capture the mood consumers will be in when consuming the product or enables creating the mood in which the consumers will consume the product. Brand Signature is for consumers that value achievement. It is for those on the move. Brand Black Dog on the other hand is for moments of contemplation, for internal introspection. Liquor advertising has been about 'out of home' consumption. All moods showcased in advertising have been about out of home consumption. At home consumption has never been encouraged. S...

Jagged with Jasravee (JWJ) - Conversations with Thought Leaders in Marketing, Advertising & Consumer

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